The Most Important Part of Your Mailing (Part 1 of 3)
Are you trying to reach these people?A direct mailing is made of up three basic parts: the design, the offer, and the most important part – the list. It’s true, the list you choose to mail your...
View ArticleHow Well Do You Know Your Customers? (Part 2 of 3)
Last week, I went over the importance of maintaining your database of past customers, and getting the most out of using that as a mailing list. There is another brilliant use of your in-house list:...
View ArticleTargeting Beyond Demographics (Part 3 of 3)
Over the last 2 weeks, I’ve gone over how to build your in-house list, then how to use that database to determine what demographics you should select when purchasing an outside list for lead...
View ArticleA Lousy Mailing List Will Ruin Your Campaign
3 Fail-Proof Ways to Getting a Good List A good mailing list is essential to any marketing campaign. If the wrong person is reading your ad, you just wasted your time and money. For example, if you...
View ArticleThe Skinny on EDDM USPS Program for Small Businesses
“Every Door Direct” from the USPS First off, I want to applaud the efforts of the United States Postal Service to help business owners see more success from their direct mailings. However, there is...
View ArticleThe One Thing That Can MAKE or BREAK Your Postcard Campaign
In small business marketing, it’s all about finding the right audience. Think about this: If you were selling bait, who would you need to reach? Fishermen, right? And if you sent your advertisement out...
View ArticleHow to Ensure Your Mailing List Isn’t a WASTE of Money
According to the United States Postal Service, more than 40 million Americans move every year. So it makes sense that when you mail to a list multiple times — as you should be doing — you will likely...
View ArticleWhat webpage should your postcard QR code take prospects to?
By now, you might’ve heard that we just rolled out our newest technology, QR codes. QR codes are printed barcodes on postcards that smartphone users can scan that send them directly to a webpage. In...
View ArticleHow much does direct mail marketing cost?
Exactly how much does direct mail marketing cost? Well, it depends on several advertising campaign variables, including where you’re getting your mailers from, graphic design and copywriting, how...
View ArticleHow an MLB Team and a Regional Restaurant Chain Maximized Postcard Engagement...
If you’re not familiar, Informed Delivery sends residential mail recipients who opt in to the free USPS program a digital preview of their household’s incoming mail alongside a website-linked ad....
View ArticleHow to Find the Target Audience for Your Business (Podcast Episode)
Hey there! Welcome to the second edition of PostcardMania’s podcast series Small Business Owners of America — Marketing Edition! Its goal is the same as all of my newsletters — providing marketing...
View ArticleHire a web designer or do it yourself? (Podcast)
The age-old question… what are the pros and cons of hiring a website designer? Do you really need one? In this week’s podcast, we sit with one of PostcardMania’s tech specialists, who dives into the...
View ArticleHow to 4X Your Direct Mail Results (without touching your postcards)
Looking for ways to grow your business even more with a postcard you already have? I put together 5 ways to take your postcard design and get better results from it — No need to reinvent the wheel....
View ArticleHow to Rank Your Website Higher On Google: Part 1
In this week’s podcast episode, our Director of SEO, Jacquelyn, helps demystify the puzzle that is Search Engine Optimization (SEO). If you aren’t familiar, it’s how to get your website on the first...
View ArticleHow to Rank Your Website Higher On Google: Part 2
In Part 1 of our SEO series, our Director of SEO helped break down how Search Engine Optimization (SEO) works and how to make sure local consumers can find your website. This week’s episode goes more...
View ArticleCan Taking a Break from Your Business Actually HELP Your Business?
As a small business owner, taking time off sometimes seems impossible — or at least risky. You want (and NEED) a break, but you feel like you just can’t justify the time away… Well: I don’t know about...
View ArticleMarketing Offers That Work (Podcast Episode)
The marketing offer — that is, an offer for a discount or something free in exchange for trying out your product/service — is one of the most effective marketing tactics for businesses that are looking...
View ArticleThe MAJOR Revenue Source Hidden Right Under Your Nose
This might surprise you… But when I speak to small business owners, something I’m asked constantly is: How can I get MORE out of the marketing I’m already doing? 9 times out of 10, they’re missing ONE...
View ArticleDirect mail — yes or no? 10 studies to help you decide.
Stop wasting money on unproven marketing trends! I put together 10 stats to inform your marketing plan — and budget — for the rest of the year. 1. More than TWICE as many people (135% more!) will...
View Article4 Reasons Why Using A Free Website Building Tool is Hurting Your Sales
We can all agree that having a website is basic Mandatory Business Must-Haves 101, right? It’s vital to your business — the lifeblood of your online presence. What we can’t seem to agree on is how to...
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